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Why there's room for both Coca-Cola Energy and Monster - Comment
2019-04-03 16:48:00| Daily beverage news and comment - from just-drinks.com
With The Coca-Cola Co's "test and learn" attitude to new product launches, the group's latest move in the energy drinks sector is not a stretch. But, with a stake in major energy player, Monster Beverage Corp, the logic appears unclear. just-drinks deputy editor Lucy Britner explains why there is room for both brands in the burgeoning energy category.
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Category:Food and Related Products
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