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Why we need to unlock the potential of the Internet of Things - Industry Comment

2017-08-09 19:00:00| Daily beverage news and comment - from just-drinks.com

In June, Pernod Ricard announced SharpEnd, a UK agency that helps brands benefit from Internet of Things technology, as its global partner. In an exclusive comment for just-drinks, SharpEnd founder & CEO Cameron Worth reveals some of the work his company is doing for Pernod and why the drinks industry needs to embrace this creative new tool.

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