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Wieden & Kennedy splits with Southern Comfort

2016-03-08 14:59:05| Beverages - Topix.net

Wieden & Kennedy's New York office had run the brand's global creative account since 2012 and created the hugely popular "whatever's comfortable" campaign. But Southern Comfort was sold to the privately-owned Sazerac earlier this year, and W&K could no longer work for the brand because of its relationship with the previous owner, Brown-Forman.

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