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Wifi, Bluetooth holds hands across the proximity divide
2015-10-20 23:02:16| Wireless - Topix.net
Devon Wright and John Coombs told attendees at Marketing 's Digital Religion conference on Monday that investing in more than one proximity marketing technology can maximize a retailer's chances of finding meaningful engagement with folks who walk in the door. The CEOs for Turnstyle Solutions and Rover , respectively, put aside their usual debate of wifi versus Bluetooth beacon to make the case for a combined solution.
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Category:Telecommunications