The Situation with OEMs:
More and more luxury car OEMs are providing free or included maintenance or service programs as a part of a purchase or lease sales transaction. The idea of having a virtually full maintenance service program is gaining attention and implementation by dealers and leasing companies.
The Situation with Dealers:
EasyCare has recently launched the New EasyCare Maintenance Benefit. Innovative service providers, like EasyCare, are now offering a Maintenance Plan and dealers are looking into adopting the program to see how and if it works.
The Backstory:
Starting in 1999, Vanguard Dealer Services began offering the EasyCare Maintenance program to more than 300 dealerships across the country, and has just become an Easy Care Globe winner. The Globe Award recognizes the EasyCare agency whose dealership partners provide the most automotive benefits to customers.
The Vanguard Dealer Services case study is a good example of putting the right pre-paid maintenance program to work in your dealership so keep reading to find out how you can enhance your long-term customer relationship.The Article Will a Maintenance Plan Drive More Customers to Your Service Bays? appeared first on Automotive Digest.