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Will plant-based push the meat sector to change its marketing strategy?

2018-09-04 02:00:00| ThePigSite - Industry News

How is veganism disrupting the pork industry and how can pork producers positively respond to this? The Pig Site speaks to AHDB’s Senior Consumer Insight Analyst, Susie Stannard, about the most recent AHDB report on the rise of plant-based food products and how AHDB are encouraging farmers to use this market disruption as a chance to reconnect with consumers

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