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Winnebago Phases Out Itasca; Part of 2-Year Plan
2015-11-12 20:05:21| Mobile Homes - Topix.net
As part of a two-year initiative designed to leverage the Winnebago brand's cachet with RV consumers, the builder recently informed dealers it has essentially phased out its Itasca nameplate. "This is all part of a larger strategy to become more aggressive in promoting the Winnebago brand name," said Scott Degnan, vice president, sales and product management for Forest City, Iowa-based Winnebago Industries Inc. "We continue to strengthen and build the Winnebago brand through our advertising, social media, mainstream media, and brand licensing efforts.
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Category:Construction and Maintenance