While new and used vehicle sales methods rely heavily on new media tactics (Youtube videos, Facebook likes, Twitter hashtags, e-newsletters, texting, etc.), a new Foresight Research study shows that classic marketing methods havent died off.
Word of mouth recommendations on what car to buy is still the most valuable resource out there.
As certified pre-owned vehicle sales become more important for dealers, having the best word of mouth strategy in place makes a lot of sense including participating in channels where influencers are commenting on their vehicle purchases and sharing recommendations online.
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Word of Mouth Still Pivotal in Selling New and Used Cars appeared first on Automotive Digest.