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Home › comScore demographics available through the Tru Optik OTT Marketing Cloud

 

comScore demographics available through the Tru Optik OTT Marketing Cloud

2017-07-24 14:30:54| Digital TV News

Tru Optik and comScore have announced a collaboration to improve in-target performance for OTT advertisers and publishers. Clients can now use comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud.

Tags: marketing cloud optik demographics

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