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dataxu integration expands Roku ad platform

2020-05-05 12:30:06| Digital TV News

Roku (Nasdaq: ROKU) has unveiled OneView Ad Platform, a platform leveraging TV identity data to manage its OTT advertising in the U.S. The OneView Ad Platform integrates Roku advertising with identity and attribution tools from dataxu, which Roku acquired in November 2019.

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Category:Consumer Goods and Services

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