Home just On Call - Brown-Forman price hikes protect Jack Daniel's status - CFO
 

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just On Call - Brown-Forman price hikes protect Jack Daniel's status - CFO

2013-03-06 18:17:00| Daily beverage news and comment - from just-drinks.com

An "explosion" in the premium spirits sector forced Brown-Forman to up the price of Jack Daniel's before consumers considered it run-of-the-mill, the company's CFO has said.

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