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just the Answer: Pernod Ricard's brand director for gin, JC Iglesias
2013-11-25 17:41:00| Daily beverage news and comment - from just-drinks.com
JC Iglesias took over as brand director of Pernod Ricard's gin brand, Beefeater, in August this year after a switch from marketing the company's brown spirits portfolio in the US. In his first interview since taking on his new role, he tells just-drinks why he wants to take gin to a completely new market, what a wider Beefeater portfolio could do and that there really is a gin boom going on out there.
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Category:Food and Related Products