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On Addressability playbook launched

2020-09-14 17:00:06| Digital TV News

The founding members of On Addressability Charters Spectrum Reach, Comcast Advertising and Cox Media have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.

Tags: launched playbook addressability

 

Discovery joins On Addressability dynamic ad insertion initiative

2020-07-30 16:00:02| Digital TV News

Discovery has announced that it will join the On Addressability initiative. The initiative enables Discovery to offer advertisers dynamic ad insertion to audiences across the Charter, Comcast and Cox cable TV footprints.

Tags: dynamic discovery initiative insertion

 
 

AMC Networks partners with On Addressability distribution partners

2020-06-10 20:00:17| Digital TV News

AMC Networks has announced that it has partnered with Charter's Spectrum Reach, Comcast Advertising and Cox Media to enable addressable capabilities on its own linear and VOD television advertising.

Tags: distribution partners networks amc

 

Nine launches Real Addressability to the Australian market

2018-08-06 11:00:08| Digital TV News

Nine has become the first Australian broadcaster to launch real addressable advertising to the Australian market through 9Now, its broadcast video on demand (BVOD) product. The new offering gives marketers cross-device targeting on video.

Tags: real market australian launches

 

Simpli.fi brings addressability to programmatic advertising with geo-fencing solution

2018-07-10 14:30:06| Digital TV News

Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.

Tags: advertising solution brings addressability

 

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