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You cant monopolise creativity: Collaboration and telco B2B success
2021-06-18 02:00:00| Total Telecom industry news
When it comes to the overall revenue generation strategies for global telecoms operators, traditionally we have seen a major focus primarily on capturing growth in the consumer segment. But the world is changing. Even before the coronavirus pandemic forced digital transformation upon businesses around the world, operators were already coming to realise that the B2B market was set for enormous growth, with demand surging for bespoke connectivity services to meet an enterprise’s specific needs. Meanwhile the consumer market was stagnating, suffering under intense competition and the disruption of new over-the-top (OTT) service providers. As a result of this changing environment…read more on TotalTele.com »
Tags: success
collaboration
b2b
creativity
"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire
2020-11-27 14:05:00| Daily beverage news and comment - from just-drinks.com
Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to Natasha Curtin, Bacardi's global VP for Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting artistic expression across the festive season.
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