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Auto Dealers: How to Create Effective Emails

2013-05-20 19:06:12| AutomotiveDigest.com - Automotive Industry News

As a general rule, effective emails should contain about 60% editorial content and about 40% promotional content. Editorial content gives the recipient a reason to read and focuses on the readers needs. Promotional content gives the reader something to do, including a call to action, and promoting your products and services. Good content doesnt have to be expensive; re-use and re-purpose content or partner with other content providers. When designing your email, there are several things to keep in mind to ensure you create an engaging design. Keep reading!The Article Auto Dealers: How to Create Effective Emails appeared first on Automotive Digest.

Tags: create auto effective dealers

Auto Dealers: Convert Calls into Showroom Sales

2013-05-18 18:47:23| AutomotiveDigest.com - Automotive Industry News

No call should ever go unanswered! At the 14th Digital Dealer Conference and Exposition, UsefulTools, launched its innovative "on-demand" call answering service focused on providing automotive dealerships with scalable capacity and adaptive real-time scripting that are essential components to successfully managing inbound prospect surges related to marketing campaigns. [More]The Article Auto Dealers: Convert Calls into Showroom Sales appeared first on Automotive Digest.

Tags: auto sales calls convert