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Anheuser-Busch InBev seeks chief meme officer for Bud Light Seltzer

2020-08-19 17:00:00| Daily beverage news and comment - from just-drinks.com

Anheuser-Busch InBev has started a consumer-facing tongue-in-cheek recruitment drive for a chief meme officer with Bud Light hard seltzer in the US.

Tags: light chief officer seeks

 

Cuervo's Jose Cuervo Playamar Tequila Hard Seltzer - Product Launch

2020-08-17 16:29:00| Daily beverage news and comment - from just-drinks.com

Cuervo has entered the hard seltzer category with a Tequila-based variant from its Jose Cuervo brand

Tags: product hard jose launch

 
 

Carlsberg open to acquisitions, hard seltzer opportunity

2020-08-14 14:11:53| Daily beverage news and comment - from just-drinks.com

Carlsberg has admitted it is considering making beer industry purchases in the short- to medium-term, with hard seltzer also seen by the group as a category worth entering.

Tags: open hard opportunity acquisitions

 

Braxton Brewing Co's Vive Pumpkin Spice Hard Seltzer - Product Launch

2020-08-14 13:11:00| Daily beverage news and comment - from just-drinks.com

US craft beer brewer Braxton Brewing Co is set to launch a Pumpkin Spice variant of its Vive hard seltzer brand in its home market.

Tags: product hard launch cos

 

Accolade Wines adds hard seltzer line to Echo Falls

2020-08-11 16:12:48| Daily beverage news and comment - from just-drinks.com

Accolade Wines has joined the alcoholic sparkling water race, adding another category to its Echo Falls wine brand's portfolio.

Tags: line hard falls adds

 

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