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Media Rating Council issues Digital Audience-Based Measurement Standards

2017-12-07 15:00:03| Digital TV News

The Media Rating Council (MRC) has released standards for digital audience-based measurement. The standards spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.

Tags: media rating digital issues

 

Indian label industry association hosts \'Going Digital\' seminar

2017-12-07 14:31:00| Label and Narrow Web Breaking News

Presenters and panelists discussed the benefits of digital as well as how to overcome the barriers to enter the market.

Tags: digital industry association label

 
 

From algorithms to AI, Kantar Millward Brown forecasts digital advertising in 2018

2017-12-06 19:00:02| Digital TV News

Kantar Millward Brown has released its annual Media and Digital Predictions for 2018. 2018 is poised to be another busy year for marketers, complete with continued evolutions in communication approaches, media targeting technology and ROI measurement.

Tags: in digital advertising brown

 

Survey Finds Healthcare Facility Power Systems Unequipped for Digital Age

2017-12-06 18:17:13| Electrical Construction & Maintenance

More than half of hospitals power systems were built before benefits and demands of IoT were known.

Tags: power age digital systems

 

Spreadshirt adds 45 digital direct printing machines

2017-12-06 15:48:00| Daily apparel & textile news and comment - from just-style.com

The print on-demand e-commerce platform Spreadshirt has invested $1.4m in 45 Brother GTX digital direct printing machines to meet holiday production spikes.

Tags: digital direct machines printing

 

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