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Tag: digital
Media Rating Council issues Digital Audience-Based Measurement Standards
2017-12-07 15:00:03| Digital TV News
The Media Rating Council (MRC) has released standards for digital audience-based measurement. The standards spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.
Tags: media
rating
digital
issues
Indian label industry association hosts \'Going Digital\' seminar
2017-12-07 14:31:00| Label and Narrow Web Breaking News
Presenters and panelists discussed the benefits of digital as well as how to overcome the barriers to enter the market.
Tags: digital
industry
association
label
From algorithms to AI, Kantar Millward Brown forecasts digital advertising in 2018
2017-12-06 19:00:02| Digital TV News
Kantar Millward Brown has released its annual Media and Digital Predictions for 2018. 2018 is poised to be another busy year for marketers, complete with continued evolutions in communication approaches, media targeting technology and ROI measurement.
Tags: in
digital
advertising
brown
Survey Finds Healthcare Facility Power Systems Unequipped for Digital Age
2017-12-06 18:17:13| Electrical Construction & Maintenance
More than half of hospitals power systems were built before benefits and demands of IoT were known.
Tags: power
age
digital
systems
Spreadshirt adds 45 digital direct printing machines
2017-12-06 15:48:00| Daily apparel & textile news and comment - from just-style.com
The print on-demand e-commerce platform Spreadshirt has invested $1.4m in 45 Brother GTX digital direct printing machines to meet holiday production spikes.
Tags: digital
direct
machines
printing
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