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Tag: advertising
Conviva expands into advertising audience measurement
2021-10-21 09:13:59| Digital TV News
October 20, 2021 Conviva has announced the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners.
Tags: advertising
audience
measurement
expands
TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
2021-10-07 08:41:57| Digital TV News
October 6, 2021 TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
Tags: advertising
scale
ctv
programmatic
California Law Calls for Truth in Advertising for Recyclable Packaging
2021-10-06 15:19:35| Happi Breaking News
SB 343 bans the use of misleading recycling labels. State also addresses compostable packaging.
Tags: advertising
law
california
calls
FreeWheel advertising technology for Redbox's free streaming service
2021-10-05 09:32:04| Digital TV News
October 4, 2021 Redbox has partnered with FreeWheel to integrate programmatic technology into its free streaming platforms. Through the technology, advertisers will be able to buy Redbox inventory and target audiences.
Tags: free
service
technology
advertising
Advertising regulator to clampdown on greenwashing ads
2021-09-23 15:10:34| BBC News | Business | UK Edition
The Advertising Standards Authority will launch inquiries into false environmental claims made in ads.
Tags: advertising
ads
regulator
clampdown