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American Girl's foray into digital play overlooks mobile optimization

2015-05-26 11:46:41| Toys - Topix.net

Mattel Inc.'s American Girl brand is foraying digital play experiences with the launch of a mobile application that enables users to make virtual friendship bracelets as well as a microsite designed to coincide with its new Truly Me doll and accessories line, but the effort misses the mark by not having the site mobile-optimized for consumers who may access it through their own or parents' devices. While American Girl has always been synonymous with the classic dolls and their book accompaniments, the brand is branching out to include more digital platforms to cater to a growing customer base that prefers to consume content on mobile.

Tags: play american digital mobile

 

Chrysler selects Parrot for in-car digital TV

2015-05-26 10:00:09| Digital TV News

Parrot (Paris:PARRO) has announced that Chrysler has chosen Parrots Digital TV solution for Head Units in the form factor of a dedicated ECU. Parrot has started production of the next Digital TV generation for Jeep vehicles.

Tags: tv digital chrysler selects

 
 

Digital maps for cane farms

2015-05-26 08:45:51| Sugar Industry News

THE digital mapping of cane farms and geography of the Western Division will bring enormous gains to the sugar industry, says Skyward Industries Limited CEO Kevin Rotsaert.

Tags: digital maps farms cane

 

Building Digital Tools with Contractors

2015-05-26 04:17:00| Electrical Construction & Maintenance

Partnering with customers, Schneider Electric announces QuoteFAST, a new tool that makes getting a quote faster and easier than ever before. Watch this video to see what customers told us about what they wanted.  Content brought to you by: read more

Tags: tools digital building contractors

 

Analog Devices' iCoupler Digital Isolator Technology Enables IGBT Gate Driver To Deliver The Most Robust And Energy Efficient Motor Drives

2015-05-22 04:03:36| electronicsweb Home Page

Analog Devices, Inc.(ADI) recently introduced the ADuM4135isolated IGBT gate driverto improve electric motor energy efficiency, reliability and system-control performance in industrial motor control applications

Tags: technology digital energy motor

 

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