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TVSquared launches attribution solution for linear and digital

2020-02-04 17:00:16| Digital TV News

TVSquared has launched a platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes, and joining the dots between linear and digital TV advertising.

Tags: digital solution linear attribution

 

Flow Assurance In The Digital Laboratory

2020-02-03 13:00:00| OGI

Using high-throughput experimentation develops effective pour point depressant technologies.

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MIT, QCRI use AI to enrich digital maps to improve GPS navigation; RoadTagger

2020-02-03 11:55:33| Green Car Congress

Tags: navigation mit digital improve

 

Telefonica creates new global digital consumer unit

2020-01-31 09:33:00| Telecompaper Headlines

(Telecompaper) Telefonica has announced the creation of a new global unit designed to make sales processes and customer relations "more digital, faster and simpler" as part of the action plan launched in November to generate more than EUR 2 billion a year in additional revenues from 2022 onwards. The new unit, dubbed Chief Digital Consumer Office (CDCO), will be led by Chema Alonso, until now responsible for the company's data strategy and cognitive intelligence project. Telefonica said the unit will above all promote innovation in new digital products and services, with a special focus on the digital home, as well as innovation in networks and relations with the entrepreneurial and startup community.

Tags: digital global unit consumer

 

Telefonica creates global digital consumer unit

2020-01-31 01:00:00| Total Telecom industry news

In November last year Telefonica laid out an action plan that seeks to generate more than €2 billion by 2022. This new strategy will see them spin off their Latin American portfolio (with the exception of Brazil), instead focusing on their European markets…read more on TotalTele.com »

Tags: digital global unit consumer

 

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