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Tag: linear
70% of audiences reached via streaming are not reachable via linear
2021-10-14 09:41:55| Digital TV News
October 13, 2021 TVSquared has released a report providing a view on converged TV, based on a survey of ad buyers in the U.S., UK, Germany and Australia. The report also analyzes billions of ad impressions from TVSquareds platform to uncover insights.
Tags: via
reached
linear
streaming
mtv and Sofia Digital make linear TV ads clickable on Smart TVs
2021-09-29 08:46:11| Digital TV News
September 27, 2021 MTV Oy and Sofia Digital have developed a way to make advertising interactive on Smart TVs, enabling clickable campaigns to be activated on TV screens using companion devices such as smartphones.
VideoElephant makes 150 linear video channels available for licensing
2021-09-22 08:41:52| Digital TV News
September 21, 2021 VideoElephant has launched its Channels marketplace, a collection of more than 150 licensable, linear video feeds providing programming experiences for streaming platforms, digital media companies and brands.
Tags: video
makes
channels
linear
rlaxx TV to monetise linear ad breaks with smartclip
2021-09-21 18:49:34| Digital TV News
September 20, 2021 smartclip and rlaxx TV have partnered to monetise the linear ad breaks within the rlaxx TV channel offering in Europe. The cooperation will kick off in the UK and Germany, with Spain joining in the next few months.
QTT launches linear TV ad marketplace
2021-08-25 10:00:45| Digital TV News
August 24, 2021 QTT has launched QTT Marketplace, an open-platform destination for advertisers and agencies accustomed to digital platforms to directly access premium, curated local and national television inventory.
Tags: marketplace
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linear launches