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The just-drinks Interview - MillerCoors sales president Ed McBrien
2014-02-18 07:05:00| Daily beverage news and comment - from just-drinks.com
Last week, MillerCoors unveiled the biggest brand launch in its five-and-a-half year history: Miller Fortune, a beer designed to take on the spirits market. But, how will this strategy play out, and what else does the brewing JV have in store to rescue its flagging volumes? Here, in the first part of an exclusive two-part interview just-drinks deputy editor James Wilmore tackles the US firm's sales president, Ed McBrien.
Tags: sales
president
interview
sales interview
The just-drinks Interview - MillerCoors sales president Ed McBrien - Part I
2014-02-18 07:05:00| Daily beverage news and comment - from just-drinks.com
Last week, MillerCoors unveiled the biggest brand launch in its five-and-a-half year history: Miller Fortune, a beer designed to take on the spirits market. But, how will this strategy play out, and what else does the brewing JV have in store to rescue its flagging volumes? Here, in the first part of an exclusive two-part interview just-drinks deputy editor James Wilmore tackles the US firm's sales president, Ed McBrien.
just-drinks on-trend: vodka flavours review
2014-02-03 18:35:51| Beverage industry market research - from just-drinks.com
In the first of a new "on-trend" series, just-drinks dives a little deeper than usual into this trend-in-flux. In this mini-report, we look at recent vodka flavour consumption volume, focusing on the
Tags: review
vodka
flavours
review justdrinks
The just-drinks Interview - Bob Kunze-Concewitz, Gruppo Campari CEO
2014-01-27 14:44:00| Daily beverage news and comment - from just-drinks.com
Since breaking out of its Italian roots in the late-1990s, Gruppo Campari has expanded its horizons through a series of acquisitions. Headed by Bob Kunze-Concewitz, the company now sells its 50-plus brands in 190 countries. Here just-drinks' deputy editor, James Wilmore, travelled to Manchester to talk through the company's latest movements with Kunze-Concewitz.
Tags: bob
interview
ceo
gruppo
The just-drinks Interview - Edrington CEO Ian Curle - Part II
2014-01-23 14:58:00| Daily beverage news and comment - from just-drinks.com
In the first part of just-drinks' interview with the CEO of Edrington, Ian Curle set out why his company was bringing its global distribution in-house and investing heavily in its The Macallan Scotch whisky. In part two, Curle talks about his company's unique ownership structure and shares his thoughts on the next possible golden era for Scotch.
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