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The just-drinks Interview - MillerCoors sales president Ed McBrien

2014-02-18 07:05:00| Daily beverage news and comment - from just-drinks.com

Last week, MillerCoors unveiled the biggest brand launch in its five-and-a-half year history: Miller Fortune, a beer designed to take on the spirits market. But, how will this strategy play out, and what else does the brewing JV have in store to rescue its flagging volumes? Here, in the first part of an exclusive two-part interview just-drinks deputy editor James Wilmore tackles the US firm's sales president, Ed McBrien.

Tags: sales president interview sales interview

 

The just-drinks Interview - MillerCoors sales president Ed McBrien - Part I

2014-02-18 07:05:00| Daily beverage news and comment - from just-drinks.com

Last week, MillerCoors unveiled the biggest brand launch in its five-and-a-half year history: Miller Fortune, a beer designed to take on the spirits market. But, how will this strategy play out, and what else does the brewing JV have in store to rescue its flagging volumes? Here, in the first part of an exclusive two-part interview just-drinks deputy editor James Wilmore tackles the US firm's sales president, Ed McBrien.

Tags: i part sales president

 
 

just-drinks on-trend: vodka flavours review

2014-02-03 18:35:51| Beverage industry market research - from just-drinks.com

In the first of a new "on-trend" series, just-drinks dives a little deeper than usual into this trend-in-flux. In this mini-report, we look at recent vodka flavour consumption volume, focusing on the

Tags: review vodka flavours review justdrinks

 

The just-drinks Interview - Bob Kunze-Concewitz, Gruppo Campari CEO

2014-01-27 14:44:00| Daily beverage news and comment - from just-drinks.com

Since breaking out of its Italian roots in the late-1990s, Gruppo Campari has expanded its horizons through a series of acquisitions. Headed by Bob Kunze-Concewitz, the company now sells its 50-plus brands in 190 countries. Here just-drinks' deputy editor, James Wilmore, travelled to Manchester to talk through the company's latest movements with Kunze-Concewitz.

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The just-drinks Interview - Edrington CEO Ian Curle - Part II

2014-01-23 14:58:00| Daily beverage news and comment - from just-drinks.com

In the first part of just-drinks' interview with the CEO of Edrington, Ian Curle set out why his company was bringing its global distribution in-house and investing heavily in its The Macallan Scotch whisky. In part two, Curle talks about his company's unique ownership structure and shares his thoughts on the next possible golden era for Scotch.

Tags: part ii interview ceo

 

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