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The Interview breaks online movie sales records: A case for simultaneous releases
2014-12-29 13:16:09| Extremetech
It is exceedingly hard to find an angle that presents The Interview in a positive light -- and yet, of course, Sony Pictures' marketing department has managed to do just that. Yesterday, four days after the film's release on YouTube, Google Play Movies, and Xbox Video, The Interview became Sony's '#1 online film of all time,' grossing $15 million from sales and rentals. In other news, however, it would appear, rather ironically, that Sony used a popular K-pop song without permission of artist.
Tags: online
case
sales
records
The just-drinks Interview - MillerCoors sales president Ed McBrien - part II
2014-02-20 07:21:00| Daily beverage news and comment - from just-drinks.com
Earlier this week, we published the first part of an interview with MillerCoors' sales president, Ed McBrien, where he explained the thinking behind's the JV's biggest launch to date, Miller Fortune. Here in part two, McBrien talks to deputy editor James Wilmore about the familiar territory of light beer in the US and plans for a major new cider launch.
The just-drinks Interview - MillerCoors sales president Ed McBrien
2014-02-18 07:05:00| Daily beverage news and comment - from just-drinks.com
Last week, MillerCoors unveiled the biggest brand launch in its five-and-a-half year history: Miller Fortune, a beer designed to take on the spirits market. But, how will this strategy play out, and what else does the brewing JV have in store to rescue its flagging volumes? Here, in the first part of an exclusive two-part interview just-drinks deputy editor James Wilmore tackles the US firm's sales president, Ed McBrien.
Tags: sales
president
interview
sales interview
The just-drinks Interview - MillerCoors sales president Ed McBrien - Part I
2014-02-18 07:05:00| Daily beverage news and comment - from just-drinks.com
Last week, MillerCoors unveiled the biggest brand launch in its five-and-a-half year history: Miller Fortune, a beer designed to take on the spirits market. But, how will this strategy play out, and what else does the brewing JV have in store to rescue its flagging volumes? Here, in the first part of an exclusive two-part interview just-drinks deputy editor James Wilmore tackles the US firm's sales president, Ed McBrien.
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