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AdLedger pilots OTT video ad deployment using blockchain

2020-09-24 15:30:05| Digital TV News

AdLedger has announced results from its CryptoRTB pilot. The protocol was used by MadHive and Beachfront to address three problems in the digital advertising industry: fraud, transparency, and consumer privacy.

Tags: video deployment ott pilots

 

Groupe Renault, partners develop XCEED blockchain project to certify compliance of vehicle components

2020-09-14 10:55:40| Green Car Congress

Tags: project partners develop components

 
 

6 Trending Headlines: Can blockchain solve price discovery? PLUS: Quarantined farm kids and a smartphone

2020-08-03 18:53:00| Beef

Blockchain technology may be the answer to solving the beef industrys price discovery dilemma. That and more awaits you in this weeks Trending Headlines.

Tags: price kids farm solve

 

Boyish Jeans harnesses blockchain tech for transparency

2020-07-28 15:10:00| Daily apparel & textile news and comment - from just-style.com

US denim brand Boyish Jeans has deployed a new blockchain-based transparency solution across its online store to communicate the sustainable supply chains behind its products.

Tags: tech jeans transparency harnesses

 

Blockchain tech will see traceability realised faster

2020-07-22 14:21:00| Daily apparel & textile news and comment - from just-style.com

Adopting blockchain technology will make integration of end-to-end traceability faster and easier for companies, according to a group of denim brands speaking at the recent Kingpins Transformers Foundation digital event.

Tags: tech faster realised traceability

 

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