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Tag: spotx
SpotX finds 80% of CTV viewers watch ad-supported content
2020-07-15 14:30:08| Digital TV News
SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.
Tags: content
watch
finds
viewers
SpotX expands Measurement and Attribution Suite
2020-05-21 15:30:38| Digital TV News
SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
Tags: suite
measurement
attribution
expands
SpotX teams up with Pluto TV for Latin America
2020-05-13 14:30:13| Digital TV News
SpotX has announced a partnership with Pluto TV. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetization of its content across several countries in Latin America.
Tags: america
teams
latin
pluto