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PepsiCo teams up with Fox for Pepsi-branded US game show Cherries Wild

2020-12-18 12:44:00| Daily beverage news and comment - from just-drinks.com

PepsiCo is to promote Pepsi Wild Cherry through a specially-designed cable TV game show as it looks to engage with consumers in new ways.

Tags: show game wild fox


Diageo teams with Big Sean for Don Julio New Year's Eve competition

2020-12-17 14:05:00| Daily beverage news and comment - from just-drinks.com

Diageo has lined up a New Year's Eve-themed activation for its Don Julio Tequila brand in the US, fronted by rapper Big Sean.

Tags: don years big competition


EPA Awards Grants to Student Teams for Innovative Technology Projects

2020-12-17 07:00:00| Waste Age

DENVER (December 16, 2020) - Today, the U.S. Environmental Protection Agency (EPA) announced approximately $792,036 in funding for 32 student teams through its People, Prosperity and the Planet (P3) grant program. Each team will receive funding to de

Tags: technology student projects awards


Brown-Forman teams with Pabst Brewing Co for Jack Daniel's Country Cocktails in US

2020-12-15 20:04:00| Daily beverage news and comment - from just-drinks.com

Brown Forman has handed the US supply, sales and distribution of its eight-strong Jack Daniel's Country Cocktails flavoured malt beverage portfolio to Pabst Brewing Co in a "long-term partnership".

Tags: in us country jack


Henkel Adds Personal Care, Household Concept Teams

2020-12-14 14:06:28| Happi Breaking News

Fritz Beauty Lab and LoveNature break new ground in innovation.

Tags: personal care concept teams


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