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Castoola and ThinkAnalytics join forces to add value to TV ads

2019-09-12 13:00:06| Digital TV News

Castoola and ThinkAnalytics have announced that they are bringing together intelligence driven insights from ThinkAnalytics with Castoola's expertise in serving targeted ads to enable new revenue streams for TV operators.

Tags: add tv join ads

 

ThinkAnalytics selected by Deutsche Telekom

2019-09-11 11:00:57| Digital TV News

ThinkAnalytics is being deployed by Deutsche Telekom for personalized content discovery on its pay-TV and OTT services. First to go live, in July 2019, was Croatia Telecom on its OTT-TV service. Roll-outs in further countries are planned.

Tags: selected deutsche telekom thinkanalytics

 
 

ThinkAnalytics to launch ThinkAdvertising at IBC 2019

2019-09-04 11:00:27| Digital TV News

ThinkAnalytics is to launch ThinkAdvertising, an addressable advertising solution that provides pay TV and OTT providers with insights from viewing, behavioral and demographic data, supported by ThinkAnalytics viewer personalization and segmentation models.

Tags: launch ibc thinkanalytics

 

Over 100 million monthly active users for ThinkAnalytics' cloud content discovery

2019-07-09 11:00:01| Digital TV News

ThinkAnalytics has announced that its cloud-based personalized content discovery platform is the first in the industry to scale to over 100 million monthly active users in the cloud. Four of the firms OTT customers now have a combined user base that exceeds that number.

Tags: content users active million

 

Tata Sky adds recommendations to mobile and desktop apps with ThinkAnalytics

2019-04-25 04:00:55| Digital TV News

Tata Sky has introduced a feature that enables personalized content recommendation on Tata Sky Mobile App and watch.tatasky.com. Tata Sky is using personalized content discovery and recommendations from ThinkAnalytics.

Tags: with mobile recommendations desktop

 

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