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mtv and Sofia Digital make linear TV ads clickable on Smart TVs
2021-09-29 08:46:11| Digital TV News
September 27, 2021 MTV Oy and Sofia Digital have developed a way to make advertising interactive on Smart TVs, enabling clickable campaigns to be activated on TV screens using companion devices such as smartphones.
Advertising regulator to clampdown on greenwashing ads
2021-09-23 15:10:34| BBC News | Business | UK Edition
The Advertising Standards Authority will launch inquiries into false environmental claims made in ads.
Tags: advertising
ads
regulator
clampdown
LG Ads introduces River OS personalized Smart TV platform
2021-09-10 10:53:47| Digital TV News
September 9, 2021 LG Ads Solutions has introduced a smart TV operating system, called River OS. River OS is built for personalization, seamless navigation across apps, devices, and services, and advanced voice-controlled TV features.
Shein: China fashion giant investigates 'false' anti-Uyghur job ads
2021-08-28 01:01:27| BBC News | Business | UK Edition
Shein said it did not fund nor approve adverts that suggested some ethnic minorities need not apply.
Extreme Reach and BrightLine power interactive personalized ads for CTV
2021-08-20 09:23:40| Digital TV News
August 18, 2021 Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.