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FreeWheel advertising technology for Redbox's free streaming service

2021-10-05 09:32:04| Digital TV News

October 4, 2021 Redbox has partnered with FreeWheel to integrate programmatic technology into its free streaming platforms. Through the technology, advertisers will be able to buy Redbox inventory and target audiences.

Tags: free service technology advertising

 

FreeWheel and Strategus unlock access to CTV inventory

2021-09-22 07:56:01| Digital TV News

September 20, 2021 Strategus has partnered with FreeWheel to enable streamlined access to Strategus's premium CTV inventory through FreeWheels Strata platform, enabling buyers to receive proposals and send orders electronically.

Tags: access inventory unlock ctv

 
 

FreeWheel addressable technology unifies linear TV and digital video advertising

2021-04-14 17:30:36| Digital TV News

FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.

Tags: video technology digital advertising

 

FreeWheel releases 10th anniversary U.S. Video Marketplace Report

2021-03-29 16:00:54| Digital TV News

FreeWheel has released the 10th anniversary edition of its U.S. Video Marketplace Report. As peoples consumption of media has fragmented across devices, many have returned to the living room to watch connected TV.

Tags: video report releases marketplace

 

FOX, FreeWheel offer programmatic advertising on Comcast STB VOD

2021-03-25 13:30:24| Digital TV News

Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.

Tags: offer advertising fox vod

 

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