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What Dealers Can Learn About eBays Paid Search

2013-04-15 18:11:24| AutomotiveDigest.com - Automotive Industry News

By stopping eBay's paid search campaigns, buzz was generated in the digital marketing world. Its always compelling when a major brand shifts ad tactics, but a closer look at eBays decision shows it had little to do with the value of Paid Search itself. In fact, it actually reveals the importance of well-executed PPC campaigns within automotive. Here are the key lessons for dealers. 1. Start with a relevant strategy eBays PPC strategy revolved around an AdWords feature called Dynamic Keyword Insertion, which uses a snippet of code to alter ad copy automatically, depending on the keyword a searcher enters. Pushing this to the extreme, eBay served up ads in searches for almost everything, including stolen cars, severed hand, and even crack pipe. Keep reading!The Article What Dealers Can Learn About eBays Paid Search appeared first on Automotive Digest.

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Feds paid $10.2M to settle '08 Denver runway crash

2013-04-10 21:14:27| Airlines - Topix.net

The federal government paid $10.2 million to settle lawsuits from passengers and crew on a plane pushed off a Denver runway by a wind gust in 2008.

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Field Issuance Remodel (FIR) - Fee Paid Contractor Research Request

2013-04-09 19:31:49| PortlandOnline

PDF Document, 381kbCategory: Residential - One and Two Family Dwellings

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News Corp. exec to Aereo: Broadcasters need to be paid

2013-04-08 21:02:47| CNET News.com

Chase Carey, president and COO of News Corp., said the NAB Show in Las Vegas Monday that Aereo is stealing broadcasters' content. And if the courts don't step in, broadcasters will be forced to introduce a subscription model for their TV shows and live broadcasts of big events, like the Super Bowl. [Read more]

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