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Tag: marketing strategy
Is Southwest Airlines' marketing strategy putting passengers in danger?
2014-06-17 18:12:03| Airlines - Topix.net
Southwest Airlines knows it can't compete with other airlines on high-class service and doesn't try.
Tags: marketing
strategy
putting
danger
BlackBerry names strategy, marketing execs
2013-12-19 09:06:00| Telecompaper Headlines
(Telecompaper) BlackBerry announced two appointments in strategy, marketing and operations. James S. Mackey was appointed Executive Vice President for Corporate Development and Strategic Planning, and Mark Wilson was named Senior Vice President of Marketing. Both have worked in the past with the smartphone maker's new CEO, John Chen. Mackey served as senior VP of Corporate Development at Open Text, as well as head of Corporate Development at SAP. Wilson joins in January from Avaya, where he served as CMO. He previously was senior VP of Corporate and Field Marketing at Sybase and held marketing roles at AT&T and KPMG.
Tags: marketing
names
strategy
blackberry
Real estate marketing: Digital strategy needs a big idea
2013-10-14 20:04:58| Real Estate - Topix.net
Something I like to focus on when coming up with marketing game plans for real estate agents both seasoned and new alike is digital strategy.
Dealers: Mobile Marketing Strategy Captures Shopper Spontaneity
2013-06-21 16:01:24| AutomotiveDigest.com - Automotive Industry News
A study from Google and Ipsos OTX MediaCT last year made several bold predictions for use in mobile marketing strategy this year: 1 billion people will soon use mobile devices as their primary Internet access point 1 million small businesses globally will build a mobile website Smartphones will prove exceptional at driving new consumer behavior Tablets take their place as the 4th screen of most consumers "Mobile driven advertising spend" will emerge as a big category The ROI on mobile campaigns will increase as a result of unmatched relevance of customer proximity to retailers in target markets The intersection of search, display, mobile and social will spark dramatic new forms of engaging consumers Tim McLain, Senior Marketing Manager at Netsertive, advises dealers to use a mobile-specific strategy when marketing to customers using mobile devices. [Read more]The Article Dealers: Mobile Marketing Strategy Captures Shopper Spontaneity appeared first on Automotive Digest.
Tags: mobile
marketing
strategy
dealers
New marketing strategy for Heidelberg USA
2013-06-18 17:40:00| Label and Narrow Web Breaking News
The company has invested heavily in its Atlanta Technology Center, which is used for individualized presentations to existing and prospective customers.
Tags: usa
marketing
strategy
heidelberg