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"Does real brand loyalty exist?" - Interview, Walter Drenth, senior global director international brands at Heineken

2016-06-20 12:10:00| Daily beverage news and comment - from just-drinks.com

Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.

Tags: real international global director

 

Key Brands Performance - Non-Scotch Whisky Essentials, Part IV

2016-06-20 11:22:00| Daily beverage news and comment - from just-drinks.com

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.

Tags: part key performance iv

 
 

The Chinese brands of tomorrow

2016-06-17 11:08:39| BBC News | Business | UK Edition

Colm O'Regan takes a look at the up-and-coming Chinese brands that may soon become household names.

Tags: chinese brands tomorrow chinese brands

 

M&As this week: Hostess Brands, Fortune Fish & Gourmet Company, Raya Holding Company for Technology and Telecommunication

2016-06-17 01:00:00| Food Processing Technology

Hostess Brands has acquired Massachusetts-based in-store bakery company, Superior Cake Products, in order to enhance its product portfolio.

Tags: company technology week mas

 

Polartec names first brands to utilise new cooling performance fabric

2016-06-16 16:15:00| Daily apparel & textile news and comment - from just-style.com

US performance fabric maker Polartec has announced Westcomb, Outdoor Research, Kitsbow and Velocio are the first brands to utilise the company's Delta cooling platform in a range of garments.

Tags: performance names brands fabric

 

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