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PepsiCo tells consumers to follow dreams with Rockstar Energy Beverages giveaway

2020-12-22 11:50:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has announced a social media contest for Rockstar Energy Beverages offering consumers customisable prizes worth up to US$5,000.

Tags: follow energy dreams tells

 

AG Barr says US$10m farewell to Rockstar Energy Beverages

2020-11-18 19:13:00| Daily beverage news and comment - from just-drinks.com

AG Barr has received compensation for the termination of its UK tie-up with Rockstar Energy Beverages.

Tags: energy beverages farewell barr

 
 

PepsiCo lines up Cyberpunk 2077 tie-up for Rockstar Energy

2020-09-10 17:02:00| Daily beverage news and comment - from just-drinks.com

PepsiCo is to launch limited-edition Rockstar energy drink cans as part of a sponsorship agreement with one of the biggest video games releases of the year, Cyberpunk 2077.

Tags: lines energy rockstar cyberpunk

 

PepsiCo buy prompts termination of AG Barr's Rockstar deal in the UK

2020-06-24 13:48:00| Daily beverage news and comment - from just-drinks.com

AG Barr is preparing to bid farewell to Rockstar Energy Beverages, three months after PepsiCo lined up the acquisition of the UK group's energy drinks partner.

Tags: the buy uk deal

 

PepsiCo's Rockstar buy takes energy drinks fight global - comment

2020-03-12 15:41:00| Daily beverage news and comment - from just-drinks.com

The Wall Street Journal got early wind yesterday of PepsiCo's swoop for Rockstar Energy Beverages, publishing an unconfirmed report on the deal hours before PepsiCo released an official statement. In hindsight, however, the signs that the soft drinks and snacks producer was set for a major play in the energy category were all there.

Tags: buy comment global takes

 

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