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Ford and Foreigner Rock Then Roll 4 UR School

2015-08-24 20:18:06| Automakers - Topix.net

High school choirs can submit a video clip of their choir performing "I Want to Know What Love Is" for the chance to go on to perform the song on stage at a concert with Foreigner Choir members will also have the opportunity to rehearse with a Foreigner band member at a local Ford dealership and host a Drive 4 UR School event to raise up to $6,000 for their music program. DEARBORN, MI -- Aug. 24, 2015 : Ford Motor Company announced today its popular high school fundraising program - Drive 4 UR School - will collaborate with the rock band Foreigner to create and host special choir fundraisers in select states.

Tags: school rock roll ford

 

Chuck Spaeth Ford

2015-08-24 08:38:24| Automakers - Topix.net

Chuck Spaeth Ford recently completed a large remodeling and expansion project, and the Willkommen Committee stopped by to check it out. Chuck and Kathy Spaeth and Mike Carr, who purchased the dealership in 1998, said Ford Motor Company will cover up to half of the $1.5 million project.

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1. GM, Ford use 'veiled threat' of imports to gain leverage with UAW

2015-08-21 19:15:35| Automakers - Topix.net

The UAW said this week the Buick Envision should be made in the U.S. "by the workforce that saved GM in its darkest time." Editor's note: An earlier version of this report implied that Fiat Chrysler may be threatening to pull Jeep Wrangler production out of the United States.

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2015 Ford Mustang features first glove box knee airbag; weight savings and more room

2015-08-14 16:55:27| Green Car Congress

Tags: more box features room

 

How Ford Seized the Dress Color Moment to Create Most Successful Real Time Marketing Campaign

2015-08-13 23:26:01| AutomotiveDigest.com - Automotive Industry News

What OEM has produced the most successful use of Real Time or Live marketing on line? When Tania Yuki, CEO of Shareablee, was asked she immediately related how Ford jumped into the Dress Color Debate on line [Remember that?] and created a cultural moment that got people engaged and excitedand sold Fords. Ford and other OEM brands have moved to Real time marketing by powerful seizing what Tania calls cultural moments that excite, engage and grab people attention in a fun and clever way. In two minutes, you will be inspired to be quick, nimble and fluid when you see similar opportunities on Twitter, Facebook and Instagram to jump in real time marketing communications. The Article How Ford Seized the Dress Color Moment to Create Most Successful Real Time Marketing Campaign appeared first on Automotive Digest.

Tags: time real create color

 

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