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ANN expands commitment to BCRF through annual Breast Cancer Awareness campaign

2014-09-24 15:55:23| Apparel - Topix.net

ANN INC. , the parent Company of Ann Taylor and LOFT, today announces its expanded commitment to The Breast Cancer Research Foundation through its annual Breast Cancer Awareness campaign and latest in-store and online promotions.

Tags: annual ann cancer commitment

 

Beverage Industry Pours Money Into Campaign To Defeat Berkeley Soda Tax Ballot Measure

2014-09-24 04:31:45| Beverages - Topix.net

The American Beverage Association has donated another half-million dollars to fight a Berkeley ballot measure that would tax sodas and other sugary drinks. The contribution by the beverage industry is in addition to an earlier $300,000 donation to the No on Measure D campaign, and is believed to be the largest single campaign donation in the city's history.

Tags: money industry tax measure

 
 

See Lady Gagaa s Steamy Campaign Video for Her New Fragrance

2014-09-24 00:08:35| Footwear - Topix.net

Over the weekend, Mother Monster released a steamy video for her upcoming Eau de Gaga scent, in which she works the camera atop a pile of handsome male models as her duet with Tony Bennett, "I Can't Give You Anything but Love" plays in the background. The song choice is especially appropriate as Cheek to Cheek , her collaborative album with Bennett, will be released worldwide tomorrow! Eau de Gaga is the star's follow up to her inaugural fragrance, and is a unisex scent that features elements like leather, violet, heady woods, and a citrus twist so all little monsters can get in on the fun.

Tags: new video lady campaign

 

Enbridge aims to stem negative publicity with Life Takes Energy rebranding campaign

2014-09-23 09:22:54| Energy - Topix.net

Under the theme Life Takes Energy, the campaign involves major spending primarily directed at television and digital video advertising highlighting every day moments made possible by energy. After taking big reputational hits from its defence of the proposed Northern Gateway oil sands pipeline and from its oil spill in Michigan's Kalamazoo River, Enbridge Inc. launched a rebranding and advertising campaign Monday to increase its "positive reputation" and that of the industry as a whole.

Tags: life takes energy negative

 

How the Peoples Climate March Became Corporate PR Campaign

2014-09-23 02:52:00| Climate Ark Climate Change & Global Warming Newsfeed

AlterNet: ve never been to a protest march that advertised in the New York City subway. That spent $220,000 on posters inviting Wall Street bankers to join a march to save the planet, according to one source. That claims you can change world history in an afternoon after walking the dog and eating brunch. Welcome to the Peoples Climate March set for [today], Sept. 21 in New York City. Its timed to take place before world leaders hold a Climate Summit at the United Nations two days later. Organizers are...

Tags: march corporate pr campaign

 

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