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Tag: campaign
Diet Coke kicks off new - Get A Taste' marketing campaign
2014-09-23 01:40:48| Beverages - Topix.net
Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.
Tags: marketing
campaign
taste
diet
Enbridge aims to stem negative publicity with Life Takes Energy rebranding campaign
2014-09-23 00:37:30| Oil & Gas - Topix.net
Under the theme Life Takes Energy, the campaign involves major spending primarily directed at television and digital video advertising highlighting every day moments made possible by energy. After taking big reputational hits from its defence of the proposed Northern Gateway oil sands pipeline and from its oil spill in Michigan's Kalamazoo River, Enbridge Inc. launched a rebranding and advertising campaign Monday to increase its "positive reputation" and that of the industry as a whole.
Tags: life
takes
energy
negative
SKIPPYA Peanut Butter Launches SKIPPYA Yippeea Marketing Campaign
2014-09-22 16:29:19| Food - Topix.net
Today, the makers of the SKIPPYA brand are launching a new multi-faceted regional ad campaign, the brand's first in more than five years and the very first under Hormel Foods ownership. After undergoing global positioning research for the SKIPPYA brand, Hormel Foods discovered that consumers across the world believe peanut butter is one thing: simple fun.
Tags: marketing
campaign
butter
launches
Cadmium in children's jewelry becomes a campaign issue
2014-09-20 12:16:41| Jewelry - Topix.net
A state Senate race has thrust into the spotlight the state's investigation into safe levels of cadmium in children's jewelry. At a debate Tuesday in Old Lyme for the 33rd state Senate seat, Democratic candidate Emily Bjornberg questioned incumbent Sen. Art Linares' appointment of a representative from the jewelry industry to a task force researching a safe threshold of the metal in children's jewelry.
Tags: issue
jewelry
campaign
childrens
Wet n Wild Rolls Out First National Campaign
2014-09-18 07:00:00| Happi Breaking News
TV spot and new app debut next week during "The Voice."
Tags: national
wild
campaign
wet
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