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Tag: campaign
Chinese Military Linked to Extensive Cyber Espionage Campaign
2013-02-19 20:35:28| PC Magazine Security Product Guide
Security researchers have traced a prolific group of computer hackers to a government-backed, military building in Shanghai, China.
Tags: chinese
military
extensive
linked
Chinese Military Linked to Extensive Cyber Espionage Campaign
2013-02-19 18:35:32| PC Magazine Software Product Guide
Security researchers have traced a prolific group of computer hackers to a government-backed, military building in Shanghai, China.
Tags: chinese
military
extensive
linked
How to Plan a Video Marketing Campaign for Your Dealership
2013-02-19 17:43:27| AutomotiveDigest.com - Automotive Industry News
So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership. What is more, youve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully. Most importantly, youve allocated precious budget to hiring a professional. Now what? Know Your Limits You are not Your Target. You must identify the value drivers that motivate your audience to buy and then align your messaging and creative expressions accordingly. Remember you are not the target of your marketing campaign. Unless you are selling to your mirror image you need to hold back on injecting too much of your likes and tastes into your content. Tested tactics are best and proven creative resources that can deliver audience driven content are the best choice. Want more tips from Joe Schwartz, CMO of weselldigitally.com? The Article How to Plan a Video Marketing Campaign for Your Dealership appeared first on Automotive Digest.
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video
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marketing
Ad Campaign Underpins Consumer Confidence in Assured Fresh Meat
2013-02-18 01:00:00| ThePigSite - Industry News
UK - EBLEX and BPEX are running a national press advertising campaign to protect consumer confidence in assured fresh meat amid ongoing revelations about horse meat.
Tags: consumer
fresh
confidence
campaign
Media campaign against windfarms funded by anonymous conservatives
2013-02-15 13:16:00| Climate Ark Climate Change & Global Warming Newsfeed
Guardian: Conservatives used a pair of secretive trusts to fund a media campaign against windfarms and solar projects, and to block state agencies from planning for future sea-level rise, the Guardian has learned. The trusts, Donors Trust and Donors Capital Fund, served as the bankers of the conservative movement over the past decade. Promising anonymity to their conservative billionaire patrons, the trusts between them channelled nearly $120m to contrarian thinktanks and activists, wrecking the chances...
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anonymous
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funded
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