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Tag: campaign
Yakult Honsha gets UK consumers to breathe in mindfulness AR campaign
2019-04-30 16:59:00| Daily beverage news and comment - from just-drinks.com
Yakult Honsha has launched an out-of-home experience for its probiotic drink in the UK that encourages passers by to practise breathing exercises in augmented reality (AR).
Tags: campaign
consumers
breathe
Bacardi to use Alexa for free rum sample campaign
2019-04-30 12:54:00| Daily beverage news and comment - from just-drinks.com
Consumers in Germany will be able to order free samples of Bacardi's namesake rum through voice-activated virtual assistants such as Amazon's Alexa.
Tags: free
sample
campaign
alexa
Bacardi's Grey Goose campaign heralds cosier world of luxury marketing - Focus
2019-04-26 16:25:00| Daily beverage news and comment - from just-drinks.com
Having a super-premium spirits brand that is too luxurious may not seem like a problem. But it is for Lee Applbaum.
Tags: world
marketing
focus
campaign
Bacardi launches global Grey Goose campaign to combat "dumbed down" vodka category - video
2019-04-17 19:16:00| Daily beverage news and comment - from just-drinks.com
Bacardi's new global Grey Goose marketing campaign will attempt to make the vodka more relatable, the spirits company has said.
Tags: video
category
global
campaign
Does Carlsberg's new UK campaign treat consumers like suckers? - just-drinks thinks
2019-04-15 18:42:00| Daily beverage news and comment - from just-drinks.com
In 1991, Gerald Ratner, the owner of a UK high street jewellery shop chain, stepped into corporate infamy when he declared that much of the inventory his stores sold was "total crap".
Tags: treat
campaign
consumers
thinks
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