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Zamora Co rolls out US$6.6m Licor 43 campaign

2019-09-03 16:59:00| Daily beverage news and comment - from just-drinks.com

Zamora Co has launched a EUR6m (US$6.6m) global marketing activation for Licor 43 that targets "Millennial foodies".

UK abstinence campaign can boost no-alcohol sales - Drinkaware

2019-09-03 14:46:00| Daily beverage news and comment - from just-drinks.com

UK alcohol education charity Drinkaware has called on beer and spirits producers to get behind a new Drink Free Days campaign because it endorses trends for the zero-abv category.

Tags: sales campaign boost drinkaware

T-Mobile US relaunches Test Drive offer, starts campaign on 600 MHz network

2019-08-28 16:34:00| Telecompaper Headlines

(Telecompaper) T-Mobile US is relaunching its Test Drive offer, allowing new customers to try out its network free for a longer 30 days free. Rather than using a second phone, they will receive a Coolpad Surf Device hotspot to test the network, including support for T-Mobile's new 600 MHz frequencies. The trial is limited to 30 days or 30 GB, whichever comes first, with no charge for the customer.

Tags: offer test network drive