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Heineken UK rolls out US$4.7m Old Mout Cider campaign

2018-06-14 15:17:00| Daily beverage news and comment - from just-drinks.com

Old Mout Cider has launched its biggest UK campaign to date - a GBP3.5m (US$4.7m) initiative entitled "Save the Kiwi".

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina

2018-06-13 11:09:00| Daily beverage news and comment - from just-drinks.com

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. Yesterday, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.

Tags: google latest global marketing