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Colin Kaepernick: Nike suffer #justburnit backlash over advertising campaign

2018-09-04 13:46:06| BBC News | Business | UK Edition

Critics burn Nike trainers and clothing in protest at Colin Kaepernick's appointment as the face of the brand's new advertising campaign.

Tags: advertising campaign suffer colin

 

Colin Kaepernick to be face of new Nike ad campaign

2018-09-04 00:44:26| BBC News | Business | UK Edition

Colin Kaepernick ignited controversy in 2016 when he refused to stand for the US national anthem.

Tags: face campaign colin nike

 
 

TopRanks Influencer Content Campaign for #CMWorld Scores 258% Increase Over Benchmark

2018-08-30 12:00:17| Marketing and Public Relations - M&O

Committing to content quality over quantity. Striving for relevance and resonance. Ensuring tactical integration. Building credibility for all by elevating influential voices. Marketers know the rules of the content marketing game, but the gaming environment has never been more challenging. From ad blockers and growing consumer distrust to content shock and organic search and social… The post TopRank’s Influencer Content Campaign for #CMWorld Scores 258% Increase Over Benchmark appeared first on Newsroom.

Tags: content increase campaign scores

 

Campari Group art campaign invites consumers inside a Campari cocktail

2018-08-28 16:58:00| Daily beverage news and comment - from just-drinks.com

Campari Group has launched an activation that hides a cocktail bar inside an art installation.

Tags: group art inside campaign

 

LGBTQ stars appear in Diageo's new Smirnoff campaign that says vodka is "for everyone" - video

2018-08-21 14:11:00| Daily beverage news and comment - from just-drinks.com

Diageo has signed up prominent LGBTQ personalities to star in its latest Smirnoff vodka campaign, alongside brand regular Ted Danson.

Tags: is video stars campaign

 

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