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Lincoln MKZ Super Bowl Ad Drives Active Shoppers to Dealer Websites
2013-02-19 18:14:08| AutomotiveDigest.com - Automotive Industry News
The Lincoln MKZ commercial, titled Phoenix, generated the largest increase in traffic to dealership websites on game day among in-market auto shoppers. Dylan Snyder, a Senior Analyst with Dataium, stated, While the Phoenix ad may not have been the most popular among football fans, it clearly resonated well with in-market auto shoppers. Learn more from Dataiums annual Super Bowl Promotional Impact Report for automotive advertisers.The Article Lincoln MKZ Super Bowl Ad Drives Active Shoppers to Dealer Websites appeared first on Automotive Digest.
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Brady Corp CEO Jaehnert talks Super Bowl, skills gap
2013-02-17 20:16:15| Industrial Machines - Topix.net
Brady Corp. is fresh off the largest acquisition in the company's 99-year history, a $300 million deal for Precision Dynamics Corp., a Valencia, Calif.-based maker of identification products mainly for the health care sector and leisure and entertainment industries.
Super Bowl Blackout Gave Advertisers A Bonus
2013-02-11 17:45:02| Beverages - Topix.net
That half-hour blackout during the Super Bowl gave some advertisers a free extra spot, according to Advertising Age.
American Agriculture Gets Super Bowl Boost
2013-02-11 01:00:00| ThePigSite - Industry News
ANALYSIS - All of American agriculture has been a buzz about the third-most viewed TV commercial that aired during the 2013 Super Bowl football game - Dodge Ram's tribute to American agriculture depicting the 24-hour-a-day job that is farming, writes Sarah Mikesell, ThePigSite senior editor.
Tags: american
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agriculture
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'SNL' shows why a Super Bowl blackout is a bad thing
2013-02-10 20:00:46| CNET News.com
Here's a lesson as to why you should never let your electrical relay device spoil your big day, courtesy of "Saturday Night Live." [Read more]
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