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Building better Super Bowl ads by watching you watch them

2013-02-02 13:00:00| CNET News.com

A 3-year-old company takes technology from MIT's Media Lab and applies it to ad testing. But do you like Yetis with your Wheat Thins? [Read more]

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Super Bowl from the sidelines: Tech readiness is priority No. 1

2013-02-02 09:00:00| CNET News.com

CBS CMO George Schweitzer discusses how the CBS team prepares for the biggest broadcast event of the year. [Read more]

Tags: no super tech priority

 
 

Keynote to Report on Super Bowl Advertisers Web Performance Across Desktop, Tablet and Mobile

2013-02-01 21:36:53| Location-Based Services (LBS) Zone

See Who Wins the Super Bowl of Advertising Across Three Screens Keynote To Report Results On Monday with Data Expert Commentary Available

Tags: web report mobile super

 

Bar Refaeli kisses nerd in Go Daddy Super Bowl ad -- world outraged

2013-02-01 19:50:05| CNET News.com

Yes, those Go Daddy people really know how to use sex to their advantage. This year's Super Bowl wheeze is no exception. [Read more]

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BlackBerry teases Super Bowl ad with colorful, um, something

2013-02-01 19:16:27| CNET News.com

In attempt to get you excited about the Super Bowl ad for its Z10, BlackBerry tweets a still from the ad. But what is it? [Read more]

Tags: something super bowl blackberry

 

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