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TRAVEL RETAIL: Pernod Ricard recruits Absolut GTR director

2014-01-02 16:53:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has appointed a replacement for the recently-departed director for Global Travel Retail at its The Absolut Co unit.

Tags: travel director retail absolut

 

GLOBAL: Pernod Ricard launches latest Martell TV ad push - video

2013-12-10 16:20:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has readied a global television advert for its Martell Cognac brand.

Tags: video latest global push

 
 

GLOBAL: Pernod Ricard "re-imagines" Carmen in Ballantine's push - video

2013-11-27 14:44:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has enlisted a freestyle skateboarder to re-enact the opera Carmen in a new online film for its Ballantine's Scotch whisky brand.

Tags: video global push carmen

 

just Five Years Ago: Pernod Ricard readies sale of Tia Maria

2013-11-26 18:19:00| Daily beverage news and comment - from just-drinks.com

Five years ago this month, reports started to emerge that Pernod Ricard was looking to offload its coffee liqueur brand Tia Maria.

Tags: years sale ago maria

 

GLOBAL: Gin boom only at "granular level" - Pernod Ricard gin brand chief

2013-11-25 16:31:00| Daily beverage news and comment - from just-drinks.com

The new brand director of Pernod Ricard's gin portfolio has told just-drinks that the gin category is experiencing a boom, but only in the super premium tier.

Tags: level global brand chief

 

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