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Pernod Ricard CMO Martin Riley on innovation, Brazil and being unafraid to fail

2014-01-29 15:54:47| Beverages - Topix.net

Martin Riley, the chief marketing officer of Pernod Ricard and president of the World Federation of Advertisers, took time out from the company's Innovation Day yesterday to speak to Marketing about his company's innovation strategy and his thoughts on brand-building in a decentralised business.

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GLOBAL: Pernod Ricard targets home consumers with spirits delivery scheme

2014-01-29 13:36:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has unveiled an internet-connected home drinks system that delivers the group's spirits brands to consumers by post.

Tags: home global delivery scheme

 
 

GLOBAL: Pernod Ricard looks to South America, Africa for QR code scheme

2014-01-29 11:48:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard plans to roll out anti-counterfeiting QR codes to South American and African markets after a successful launch in China.

Tags: code south global america

 

Analysis - Pernod Ricard Q2/H1 Results

2014-01-06 15:23:00| Daily beverage news and comment - from just-drinks.com

Is the stage set for Pernod Ricard to return to a healthier level of growth this year? One analyst believes so, although another has forecast that the company still has a way to go.

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Travel Retail: Pernod Ricard recruits Absolut GTR director

2014-01-03 07:14:28| Beverages - Topix.net

Pernod Ricard has appointed a replacement for the recently-departed director for Global Travel Retail at its The Absolut Co unit.

Tags: travel director retail absolut

 

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