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Pernod Ricard CMO Martin Riley on innovation, Brazil and being unafraid to fail
2014-01-29 15:54:47| Beverages - Topix.net
Martin Riley, the chief marketing officer of Pernod Ricard and president of the World Federation of Advertisers, took time out from the company's Innovation Day yesterday to speak to Marketing about his company's innovation strategy and his thoughts on brand-building in a decentralised business.
GLOBAL: Pernod Ricard targets home consumers with spirits delivery scheme
2014-01-29 13:36:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has unveiled an internet-connected home drinks system that delivers the group's spirits brands to consumers by post.
Tags: home
global
delivery
scheme
GLOBAL: Pernod Ricard looks to South America, Africa for QR code scheme
2014-01-29 11:48:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard plans to roll out anti-counterfeiting QR codes to South American and African markets after a successful launch in China.
Tags: code
south
global
america
Analysis - Pernod Ricard Q2/H1 Results
2014-01-06 15:23:00| Daily beverage news and comment - from just-drinks.com
Is the stage set for Pernod Ricard to return to a healthier level of growth this year? One analyst believes so, although another has forecast that the company still has a way to go.
Tags: results
analysis
ricard
pernod
Travel Retail: Pernod Ricard recruits Absolut GTR director
2014-01-03 07:14:28| Beverages - Topix.net
Pernod Ricard has appointed a replacement for the recently-departed director for Global Travel Retail at its The Absolut Co unit.
Tags: travel
director
retail
absolut
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