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Pernod Ricard Asia CEO calls for calm on China XO Cognac prices, cools social credit fears
2019-06-04 14:59:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's Asia-Pacific head has warned the Cognac industry against using an XO age-change as an excuse for introducing rapid price increases in China.
Tags: social
china
prices
credit
Pernod Ricard to sponsor three-continent music festival with Boiler Room
2019-06-03 18:28:14| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has teamed up with music festival organiser Boiler Room to run events later this year in Europe, North America and Africa.
Tags: music
room
sponsor
festival
Pernod Ricard bolsters tourist experience at Martell home
2019-05-21 15:40:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has overhauled the visitors programme at its Martell home in Cognac as part of a fresh focus on tourism.
Tags: home
experience
tourist
ricard
Pernod Ricard looks inwards for gin market activation appointment
2019-05-16 18:28:56| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has made another internal appointment to The Gin Hub, with Lee James moving from the company's wine business.
Tags: market
appointment
activation
gin
Pernod Ricard USA targets next generation in The Glenlivet redesign
2019-05-13 14:54:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's US unit has lined up new packaging and promotional material for Scotch whisky brand The Glenlivet in the country, as it looks to widen the appeal of the broader category.
Tags: usa
generation
targets
redesign
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