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Pernod Ricard urges Millennials to take a shot in Olmeca Tequila global campaign

2018-08-15 18:27:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has said it wants to "revitalise the shot" with a 50th anniversary campaign for its Olmeca Tequila.

Tags: global shot campaign urges

 

This week in spirits & wine, featuring good news for gin, promotions at Pernod Ricard and the scrapping of wine tariffs between the EU and Japan

2018-07-20 16:20:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global spirits & wine categories. Click the links to view our round-ups for beer & cider and soft drinks & bottled water.

Tags: the and news good

 
 

Pernod Ricard eyes on-premise sales boost with time-saving Havana Club glass

2018-07-19 17:46:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is testing a new glass for its Havana Club rum brand that allows time-poor consumers to purchase cocktails from their seats.

Tags: sales club eyes glass

 

Gin can become a global category - Pernod Ricard CEO EMEA & LatAm Gilles Bogaert

2018-07-17 15:31:00| Daily beverage news and comment - from just-drinks.com

The new head of Pernod Ricard's EMEA & LatAm reporting region has forecast that gin has the potential to become a globally-successful category.

Tags: category global ceo gin

 

Pernod Ricard names David Haworth as new UK head

2018-07-17 13:49:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's UK business will be under new leadership next year, with the appointment of David Haworth as managing director with effect from 1 January.

Tags: uk david head names

 

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