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Pernod Ricard urges Millennials to take a shot in Olmeca Tequila global campaign
2018-08-15 18:27:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has said it wants to "revitalise the shot" with a 50th anniversary campaign for its Olmeca Tequila.
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This week in spirits & wine, featuring good news for gin, promotions at Pernod Ricard and the scrapping of wine tariffs between the EU and Japan
2018-07-20 16:20:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global spirits & wine categories. Click the links to view our round-ups for beer & cider and soft drinks & bottled water.
Pernod Ricard eyes on-premise sales boost with time-saving Havana Club glass
2018-07-19 17:46:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is testing a new glass for its Havana Club rum brand that allows time-poor consumers to purchase cocktails from their seats.
Gin can become a global category - Pernod Ricard CEO EMEA & LatAm Gilles Bogaert
2018-07-17 15:31:00| Daily beverage news and comment - from just-drinks.com
The new head of Pernod Ricard's EMEA & LatAm reporting region has forecast that gin has the potential to become a globally-successful category.
Pernod Ricard names David Haworth as new UK head
2018-07-17 13:49:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's UK business will be under new leadership next year, with the appointment of David Haworth as managing director with effect from 1 January.
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