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Pernod Ricard uses ink from racist placards to fuel new Absolut campaign - video
2019-02-04 17:33:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's new global Valentine's Day campaign for the Absolut vodka brand includes limited-edition bottles made with ink extracted from racist and anti-LGBT+ hate signs.
Pernod Ricard gives fashion boost to Havana Club with Daily Paper tie-up
2019-02-01 16:24:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has teamed Cuban rum Havana Club with streetwear fashion brand Daily Paper.
Tags: club
paper
daily
fashion
Pernod Ricard launches first corporate campaign, promotes 'conviviality' - video
2019-02-01 11:19:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has used its debut corporate campaign to defend the concept of 'conviviality', as research shows consumers are less likely to meet with friends face-to-face in the digital age.
Tags: video
corporate
campaign
promotes
Pernod Ricard names Absolut's Craig Johnson as new GTR marketing head
2019-01-24 15:33:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has appointed a new marketing head for its Travel Retail unit.
Tags: head
marketing
names
johnson
Pernod Ricard creates new boardroom role in face of investor pressure
2019-01-24 11:45:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has promoted one of its independent directors to a new leading role in the boardroom amid ongoing pressure from a major investor to tighten up its finances.
Tags: face
role
pressure
investor
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