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Pernod Ricard uses ink from racist placards to fuel new Absolut campaign - video

2019-02-04 17:33:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's new global Valentine's Day campaign for the Absolut vodka brand includes limited-edition bottles made with ink extracted from racist and anti-LGBT+ hate signs.

Tags: video campaign fuel ink

 

Pernod Ricard gives fashion boost to Havana Club with Daily Paper tie-up

2019-02-01 16:24:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has teamed Cuban rum Havana Club with streetwear fashion brand Daily Paper.

Tags: club paper daily fashion

 
 

Pernod Ricard launches first corporate campaign, promotes 'conviviality' - video

2019-02-01 11:19:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has used its debut corporate campaign to defend the concept of 'conviviality', as research shows consumers are less likely to meet with friends face-to-face in the digital age.

Tags: video corporate campaign promotes

 

Pernod Ricard names Absolut's Craig Johnson as new GTR marketing head

2019-01-24 15:33:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has appointed a new marketing head for its Travel Retail unit.

Tags: head marketing names johnson

 

Pernod Ricard creates new boardroom role in face of investor pressure

2019-01-24 11:45:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has promoted one of its independent directors to a new leading role in the boardroom amid ongoing pressure from a major investor to tighten up its finances.

Tags: face role pressure investor

 

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