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60% of UK marketers expect to spend more on Advanced TV
2021-10-12 08:39:24| Digital TV News
October 11, 2021 FreeWheel has revealed findings from a survey of UK advertisers and agencies. According to the research, 60% of the surveyed UK marketers expect their Advanced TV investments to increase in the next 12 months.
The eye of the storm for telecoms: can increased marketing spend save the day?
2021-09-28 02:00:00| Total Telecom industry news
But however simple and obvious that statement seems, achieving excellent, even outstanding, customer service is more involved that it might first appear, not least because telecommunications is such a challenging sector. Why? Because on the one hand, digital innovation is continuous, requiring telecommunication companies to constantly innovate to improve the technologies available to users – and to stay ahead of the competition. On the other, customer expectations are constantly rising, setting ever higher standards for quality, requiring companies to be able to proactively address those challenges. New competition from OTT (over the top) services that offer digital content and services directly through the internet with new freemium models have placed many traditional telcos in crisis when it comes to acquiring new users. So how can companies embrace the challenges to restart the sector? Social workers can play their part In this regard, changes are needed that involve various aspects, from transforming the core business, to regulatory interventions that are able to reconcile market evolutions with fair competition…read more on TotalTele.com »
Bristol, Va. to Spend $1.5 Million to Mitigate Landfill Odors
2021-08-11 14:13:00| Waste Age
The city of Bristol, Va., is funneling $1.5 million to alleviate landfill odors in what the city's mayor called a "serious issue for the community." The money will be used to hire a solid waste manager as well as four full-time employees, leas
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Brits spend a third of waking hours watching TV and video
2021-08-09 18:56:05| Digital TV News
August 5, 2021 UK adults sought solace in screens and streaming in 2020, spending a third of their waking hours watching TV and online video content, according to Ofcoms annual study of the nations media habits.
Equinor Plans to Spend More on Renewables as Oil Output Rises
2021-06-15 15:05:38| OGI
Equinor said it would dedicate more than 50% of investments to renewables and CO2 capture by 2030, from less than 5% in 2020.