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Pernod Ricard eyes Gen Z with Malibu dance campaign
2020-08-05 14:34:00| Daily beverage news and comment - from just-drinks.com
The UK division of Pernod Ricard has kicked off a marketing campaign for Malibu targeting Gen Zs.
Pernod Ricard's Malibu Splash RTD - Product Launch
2020-02-28 16:15:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has launched a a flavoured malt beverage range under its Malibu brand in the US.
Tags: product
launch
splash
malibu
Pernod Ricard gives Malibu Millennial-targeted pack upgrade
2019-06-26 14:14:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has released details of a packaging refresh for its rum-based spirit drink, Malibu.
Tags: pack
upgrade
malibu
ricard
Pernod Ricard takes Malibu Near Field Communication bottles to US
2019-06-06 15:32:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has extended to the US the roll-out of limited edition Malibu 'connected bottles'.
Tags: us
field
takes
communication
Pernod Ricard's Malibu Strawberry Spritz and Malibu Fizzy Pink Lemonade - Product Launch
2019-05-23 18:56:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard is targetting 18-24-year-olds with the launch of two new Malibu RTDs incorporating Millennial Pink.
Tags: product
pink
launch
strawberry